When the Boston Symphony Orchestra wanted to determine how to make classical music appeal to younger concertgoers,it hired AMN to conduct a survey.It was important that the survey have a relatively low cost and offer anonymity to respondents to ensure candid answers.Which form of survey research should AMN have used?
A) mail survey
B) focus group
C) in-home personal interview
D) mall intercept interviews
E) CLT interviews

Question

Quizplus · Accepted Answer

Relatively low cost and respondent anonymity are two of the benefits of mail surveys.

When the Boston Symphony Orchestra Wanted to Determine How to Make