Over the years Cadillac has become to be thought of as "your grandparent's car." The new Cadillac ads showing a beautiful young woman driving a Cadillac along with the statement,"When you turn your car on,does it turn you on?" is an example of marketing designed to help _____ Cadillac as a car for today's younger driver.
A) diversify
B) reposition
C) develop
D) expand
E) display

Question

Quizplus · Accepted Answer

Repositioning is changing consumers' perceptions about a brand.

Over the Years Cadillac Has Become to Be Thought of as "Your