Question 1

A _____ is everything,both favorable and unfavorable,that a person receives in an exchange.It can be tangible,intangible,a service,an idea,or a combination of these things.
A) brand equity
B) quality
C) warranty
D) transaction
E) product.

Accepted Answer

This is the definition of a product.

Question 2

Amy stopped by the grocery store to pick up a gallon of milk.As she was waiting to check out she noticed that Soap Opera Digest had an interesting story about one of her favorite characters.As Amy is a huge fan of the long running soap,she had to buy a copy.In this example,the Soap Opera Digest is an example of a(n)_____ product.
A) specialty
B) convenience
C) business
D) shopping
E) unsought

Accepted Answer

Convenience products are usually relatively inexpensive items that receive little shopping effort,such as an item bought on an impulse off a grocery-store check-out lane shelf.

Question 3

All sales have an implied warranty under the Uniform Commercial Code.

Accepted Answer

The Uniform Commercial Code supports the implied warranty that any product or service is fit for the purpose for which it was sold.

Question 4

The _____ is the starting point in creating a marketing mix.
A) price
B) product
C) distribution channel
D) promotional media
E) production line

Accepted Answer

The product must be specified before other marketing mix variables can be planned.

Question 5

Kathy is driving Chaz,her young son,home from soccer practice when Chaz say,"Mom,I'm thirsty." Kathy immediately pulls the SUV into the nearest gas station and buys Chaz a Coke.For Kathy,the Coke is best described as an example of buying a _____ product.
A) homogeneous shopping
B) heterogeneous shopping
C) convenience
D) specialty
E) component

Accepted Answer

She spent very little shopping effort in buying the Coke.

Question 6

A company that wants to market its product globally has only two branding strategies available: either use the brand name everywhere or develop a new brand name for each different market.

Accepted Answer

There is a third possible branding strategy--adapt and modify.

Question 7

_____ products are purchased with little shopping effort.These products typically are purchased regularly,usually with little planning,and require wide distribution.
A) Convenience
B) Specialty
C) Branded shopping
D) Unbranded shopping
E) Generic

Accepted Answer

This is the definition of convenience products.

Question 8

Which of the following is the best example of a convenience product?
A) concert tickets
B) chewing gum
C) jeans
D) chemical for the swimming pool
E) a birthday present

Accepted Answer

Chewing gum is a relatively inexpensive purchase and requires very little,if any,comparison shopping.

Question 9

Cultural traits can make a package design successful in one country and a failure in another.

Accepted Answer

Different countries have unique cultural beliefs and values, which can influence consumer preferences and attitudes towards packaging design. What may be considered attractive or appealing in one country may not resonate with consumers in another country. For example, the use of certain colors or symbols may have different cultural meanings and associations that can impact the success of a package design.

Question 10

There are so many high-definition television sets on the market,and they vary so much on price,quality,and features that consumers often have trouble comparing them. A high-definition TV would probably be considered a _____ product.
A) convenience
B) specialty
C) heterogeneous shopping good
D) homogeneous shopping good
E) generic

Accepted Answer

Heterogeneous shopping products are essentially different,and consumers often have trouble comparing them.

Question 11

When a greenhouse plant grower sells plants to nursery retailers,is selling _____ products.
A) specialty
B) consumer
C) convenience
D) business
E) unsought

Accepted Answer

Retailers resell the plants,so they are considered a business product.

Question 12

Which of the following is NOT an example of a product's tangible feature?
A) brand equity
B) packaging
C) color
D) weight
E) size

Accepted Answer

Brand equity is the value of company and brand names.

Question 13

Which type of consumer product requires comparison shopping because it is usually more expensive than a convenience product and is found in fewer stores?
A) unsought product
B) secondary product
C) unique product
D) shopping product
E) selective product

Accepted Answer

This is the definition of a shopping product.

Question 14

The consumer product classification system is based on:
A) how the market is segmented
B) the way the products are manufactured
C) the way products are used
D) the physical attributes of the product
E) the amount of effort consumers spend to acquire the product

Accepted Answer

Products are classified by the amount of effort that is normally expended in the acquisition process.

Question 15

The convenience product marketing strategy includes:
A) wide distribution of the product
B) higher than ordinary prices
C) few retail outlets other than convenience stores
D) significantly lower promotion budgets
E) products that are not easily substitutable

Accepted Answer

To sell large amounts of products that consumers are unwilling to search for,there must be a large number of retail outlets.

Question 16

Compared to the other classifications of consumer products,shopping products are:
A) widely available so they need little or no promotion
B) usually less expensive than convenience products
C) purchased without significant planning
D) usually more expensive than convenience products and are found in fewer stores
E) purchased immediately after the consumer realizes he or she needs them

Accepted Answer

Shopping products are typically items such as clothing,automobiles,and major appliances.Consumers usually compare items across brands or stores.

Question 17

Rock-Tenn produces cardboard cartons to be used by companies in the food industry.Rock-Tenn is selling _____ products.
A) specialty
B) consumer
C) business
D) convenience
E) unsought

Accepted Answer

Business products are purchased for (1)use in the production of other goods or services,(2)use in an organization's operations,or (3)resale to other customers.

Question 18

Why is creation of a product the starting point for the marketing mix?
A) The production department must know what to produce first.
B) Production strategy is the first of the four Ps listed in the marketing mix.
C) Determination of the price, promotional campaign, and distribution network cannot begin until the product has been specified.
D) Product development takes the longest amount of time to complete.
E) Actually, the product does not have to be the starting point--promotional strategies are often the starting point.

Accepted Answer

The product is the first decision around which the others are based.

Question 19

Due to the time required to scan them,universal product codes (UPCs)are typically placed on merchandise that would be classified as shopping products.

Accepted Answer

UPCs appear on most items in supermarkets and other high-volume outlets.Bar codes also appear on shopping products such as clothing,appliances,high-end wines,etc.The UPC is essential in supply chain management for a wide variety of products,not just shopping products.

Question 20

A warranty does not confirm the quality or performance of a good or service.

Accepted Answer

A warranty is a confirmation of the quality or performance of a good or service.

Quiz 10: Product Concepts

A _____ is everything,both favorable and unfavorable,that a person receives in an exchange.It can be tangible,intangible,a service,an idea,or a combination of these things.

All sales have an implied warranty under the Uniform Commercial Code.

The _____ is the starting point in creating a marketing mix.

Kathy is driving Chaz,her young son,home from soccer practice when Chaz say,"Mom,I'm thirsty." Kathy immediately pulls the SUV into the nearest gas station and buys Chaz a Coke.For Kathy,the Coke is best described as an example of buying a _____ product.

A company that wants to market its product globally has only two branding strategies available: either use the brand name everywhere or develop a new brand name for each different market.

_____ products are purchased with little shopping effort.These products typically are purchased regularly,usually with little planning,and require wide distribution.

Which of the following is the best example of a convenience product?

Cultural traits can make a package design successful in one country and a failure in another.

There are so many high-definition television sets on the market,and they vary so much on price,quality,and features that consumers often have trouble comparing them. A high-definition TV would probably be considered a _____ product.

When a greenhouse plant grower sells plants to nursery retailers,is selling _____ products.

Which of the following is NOT an example of a product's tangible feature?

Which type of consumer product requires comparison shopping because it is usually more expensive than a convenience product and is found in fewer stores?

The consumer product classification system is based on:

The convenience product marketing strategy includes:

Compared to the other classifications of consumer products,shopping products are:

Rock-Tenn produces cardboard cartons to be used by companies in the food industry.Rock-Tenn is selling _____ products.

Why is creation of a product the starting point for the marketing mix?

Due to the time required to scan them,universal product codes (UPCs)are typically placed on merchandise that would be classified as shopping products.

A warranty does not confirm the quality or performance of a good or service.