Firms that routinely experience success in new-product introduction tend to have:
A) strong leadership
B) a history of a sales orientation
C) an obsession with quantity rather than quality
D) an unwillingness to fail
E) all of the choices

Question

Quizplus · Accepted Answer

Firms that routinely experience success in new-product introduction tend to have strong leadership,an obsession with producing the very best product possible,a vision of what the market will be like in the future,a history of carefully listening to customers,a commitment to new-product development,a project-based team approach,a drive to get every aspect of the product development process right,and a willingness to fail occasionally.

Firms That Routinely Experience Success in New-Product Introduction Tend to Have