The _____ adopt a product because most of their friends have already done so,and their adoption is usually the result of pressure to conform because they rely on group norms.
A) laggards
B) early adopters
C) early majority
D) innovators
E) late majority

Question

Quizplus · Accepted Answer

The group described in the statement exhibits characteristics of the "late majority" category of adopters in the diffusion of innovation theory. They tend to adopt products after the majority of their peers have already done so, and their decision is heavily influenced by social norms and pressure to conform. Laggards are even slower to adopt, early adopters are the first to try new products, early majority adopt after the early adopters have begun to establish the product in the market, and innovators are the first to try a new product.

The _____ Adopt a Product Because Most of Their Friends