Which category of adopters adopt a new product because most of their friends have already adopted it?
A) Innovators
B) Early majority
C) Early adopters
D) Laggards
E) Late majority

Name: Which category of adopters adopt a new product because most of their friends have already adopted it? A) Innovators B) Early majority C) Early adopters D) Laggards E) Late majority
Brand: Quizplus
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Question

Quizplus · Accepted Answer

This describes the late majority,who tend to rely on group norms and their adoption stems from pressure to conform.

Which Category of Adopters Adopt a New Product Because Most