Which is the last adopter category to adopt an innovation?
A) late majority
B) laggards
C) late diffusers
D) reluctant adopters
E) traditionalists

Name: Which is the last adopter category to adopt an innovation? A) late majority B) laggards C) late diffusers D) reluctant adopters E) traditionalists
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Question

Quizplus · Accepted Answer

Laggards represent the final 16 percent to adopt an innovation and by the time they adopt an innovation,it has probably become outmoded and replaced by something else.

Which Is the Last Adopter Category to Adopt an Innovation