Which product characteristic affecting the rate of adoption of a new product represents the degree to which the benefits or other results of using the product can be communicated to target customers?
A) observability
B) diffusion
C) adoption
D) trialability
E) complexity

Question

Quizplus · Accepted Answer

If target customers can see the benefits,the faster the rate of adoption.

Which Product Characteristic Affecting the Rate of Adoption of a New