Which product characteristic affecting the rate of adoption represents the degree to which the new product is consistent with existing values and product knowledge,past experiences,and current needs?
A) complexity
B) compatibility
C) relative advantage
D) observability
E) trialability

Question

Quizplus · Accepted Answer

Products that are compatible with others will gain from existing product knowledge,past experiences,and current needs.

Which Product Characteristic Affecting the Rate of Adoption Represents the Degree