Allstate Insurance Says "You're in Good Hands with Allstate" and Prudential

Allstate Insurance says "You're in good hands with Allstate" and Prudential Life Insurance shows a rock in its commercials because it wants to convey stability. These companies are using what type of promotion strategy?

A) stressing tangible cues
B) stressing homogeneity
C) using personal information sources
D) providing packaging cues
E) communicating service integration signals