Rolex is an expensive brand of watches.The company has a policy of only having one or two dealers within a given large geographic area.Buyers of Rolex watches will travel to acquire just the right watch. This is an illustration of which level of distribution intensity?

Question

Quizplus · Accepted Answer

The most restrictive form of distribution,exclusive,entails establishing one or a few dealers within a given geographic area.Because buyers need to be willing to search or travel to acquire the product,this form of distribution is limited to consumer specialty goods,a few shopping goods,and major industrial equipment.

Rolex Is an Expensive Brand of Watches