Wal-Mart is the largest retailer in the world and many consumer package-goods manufacturers like Kraft have offices in Bentonville,Arkansas where Wal-Mart is headquartered. Wal-Mart has the ability to influence manufacturers to lower their prices so that it can deliver on its low-price guarantee to consumers. Wal-Mart possesses:

Question

Quizplus · Accepted Answer

Channel power is the capacity of a particular marketing channel member to control or influence the behavior of other channel members.

Wal-Mart Is the Largest Retailer in the World and Many