Which of the following statements about specialty stores is true?
A) Customers usually consider price to be the most important factor in their selection of a specialty store.
B) Customers at specialty stores are not concerned with the distinctiveness of the merchandise or the store's physical appearance.
C) Specialty stores typically avoid price wars.
D) Specialty stores are ineffective test markets.
E) A typical specialty store carries a wider assortment of specialty merchandise than department stores.

Question

Quizplus · Accepted Answer

Customers usually consider price to be of secondary importance in their selection of a specialty store.Customers at specialty stores are very concerned with the distinctiveness of the merchandise or the store's physical appearance.Specialty stores provide a low-risk testing ground for new products.A typical specialty store carries a narrower assortment of specialty merchandise than department stores.

Which of the Following Statements About Specialty Stores Is True