Kroger is the second largest supermarket chain in the U.S.Which of the following is the most likely reason why Kroger supermarkets sell all types of foodstuffs as well as nonfood products including a wide range of eyewear and accessories?
A) consumer demand for one-stop shopping often leads to scrambled merchandising
B) the fulfillment of the wheel of retailing hypothesis
C) inflationary economic climate
D) repositioning as a discounter
E) growth of convenience merchandising

Question

Quizplus · Accepted Answer

In many cases,supermarkets offer a wide variety of nontraditional goods and services under one roof (a strategy called scrambled merchandising)to respond to consumers who want convenience.

Kroger Is the Second Largest Supermarket Chain in the U