NutriFoods is concerned that its advertising messages are not getting through to the target market as intended because there are so many advertisements on television and in the magazines in which it advertises. The other ads are examples of noise in the communication process.

Question

Quizplus · Accepted Answer

Noise in the communication process refers to any external or internal interference that disrupts the message being sent or received. In the case of NutriFoods, the abundance of other advertisements on television and in magazines is an example of external noise that may make it difficult for their advertising messages to be heard or seen by their target market.

NutriFoods Is Concerned That Its Advertising Messages Are Not Getting