Fans of Cheerwine cherry-flavored cola are able to explain why Cheerwine is superior to any other type of cherry cola.They are scattered throughout the southeastern United States and are extremely brand loyal.The characteristics of this target market indicate that a promotional mix with _____ should be used.
A) less publicity and sales promotion and more personal selling
B) more advertising and sales promotion and less personal selling
C) more sales promotion and personal selling and less advertising
D) less sales promotion and more advertising and personal selling
E) more advertising and less sales promotion and public relations

Question

Quizplus · Accepted Answer

A target market characterized by highly informed,brand-loyal repeat purchasers generally requires a promotional mix with more advertising and sales promotion and less personal selling.

Fans of Cheerwine Cherry-Flavored Cola Are Able to Explain Why