For which of the following purchases would a consumer most likely to pass through all four stages of the AIDA process?
A) a pair of white socks
B) a two-pack of light bulbs
C) a loaf of bread
D) gear for mountain climbing
E) a six-pack of beer

Question

Quizplus · Accepted Answer

Most buyers involved in high-involvement purchases pass through the four stages of the AIDA model.The climbing gear would be the alternative most likely to create a high level of psychological risk.

For Which of the Following Purchases Would a Consumer Most