
I'm a Mac
On and off for several years Apple Inc. has been running its "I'm a Mac" advertising campaign. In the ads, seen on television and on the Internet, actors play the roles of a Mac and a Windows PC. The actor that plays the PC, often known as the PC guy, John Hodgeman, is portrayed as a nerd, while the Mac guy, played by Justin Long, is (of course) the "cool" guy. The ads tout the many advantages of the Macintosh operating system, ranging from its ease of use to its freedom from the many viruses that plague Windows-based PCs. For example, in one ad the PC guy tapes a camera to his head to make a video only to be reminded that all Macs come with a built-in camera. In another the PC guy sings a country song bemoaning the problems of the Windows operating system.
-Refer to I'm a Mac.The promotional campaign in which Apple tells consumers about the features and benefits of the Mac is attempting to achieve which goal of promotion?
A) rewarding
B) persuading
C) informing
D) influencing
E) reminding
Correct Answer:
Verified
Q122: Amtrak is taking the gloves off in
Q124: Amtrak is taking the gloves off in
Q125: Amtrak is taking the gloves off in
Q126: I'm a Mac
On and off for several
Q127: Droid
In 2009, Verizon introduced the Droid, billed
Q128: Amtrak is taking the gloves off in
Q128: I'm a Mac
On and off for several
Q133: Droid
In 2009, Verizon introduced the Droid, billed
Q136: Amtrak is taking the gloves off in
Q139: Shawn wanted to increase sales at his
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents