Which form of advertising is designed to influence demand for a specific brand?
A) institutional advertising
B) primary advertising
C) competitive advertising
D) direct advertising
E) growth advertising

Question

Quizplus · Accepted Answer

This is also called brand advertising and is used when a product enters the growth phase of the product life cycle and other companies begin to enter the marketplace.

Which Form of Advertising Is Designed to Influence Demand for a Specific