Ads for M&M candy that prominently feature the M&M candies in real-life situations are using a _____ appeal.
A) slice-of-life
B) mood or image
C) fun and pleasure
D) demonstration
E) spokesperson

Name: Ads for M&M candy that prominently feature the M&M candies in real-life situations are using a _____ appeal. A) slice-of-life B) mood or image C) fun and pleasure D) demonstration E) spokesperson
Brand: Quizplus
Rating: 4.9 (39 reviews)

Question

Quizplus · Accepted Answer

All except alternative c are executional styles.See Exhibits 17.2 and 17.3.

Ads for M&M Candy That Prominently Feature the M&M Candies