UPS uses their "White-board" campaign to show how they can help a growing business with their problems.This is using a(n)_____.
A) unique selling proposition
B) advertising objective
C) basis for lifestyle strategy
D) promotional mix
E) basis for comparative advertising

Question

Quizplus · Accepted Answer

A unique selling proposition is a desirable,exclusive,and believable advertising appeal selected as a theme for an advertising campaign.

UPS Uses Their "White-Board" Campaign to Show How They Can