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Eustis Lee Is a Lawyer Who Only Handles DUI Cases

Question 107

Multiple Choice
Eustis Lee is a lawyer who only handles DUI cases.No matter how quickly he resolves the case,he charges each customer $5,000.Lee justifies the fee because of his lengthy education and the years he has spent learning how the judicial system operates.Which pricing policy is the lawyer using?
A) professional services pricing
B) potential (or base) pricing
C) price maintenance
D) psychological pricing
E) flexible (or variable) pricing

Eustis Lee is a lawyer who only handles DUI cases.No matter how quickly he resolves the case,he charges each customer $5,000.Lee justifies the fee because of his lengthy education and the years he has spent learning how the judicial system operates.Which pricing policy is the lawyer using?


A) professional services pricing
B) potential (or base) pricing
C) price maintenance
D) psychological pricing
E) flexible (or variable) pricing

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