The Good Earth nursery is selling potting soil at a below-market price to lure customers into the store in hopes that while they are in the store to buy potting soil,they will also buy other gardening items that have a much higher markup.The nursery is using:
A) price lowballing
B) price maintenance
C) price lining
D) leader pricing
E) functional pricing

Question

Quizplus · Accepted Answer

Leader pricing involves selling a product near or even below cost to attract business.

The Good Earth Nursery Is Selling Potting Soil at a Below-Market