For a catalog retailer,the contact between the customer and the company's order taker would be an example of a touch point.

Question

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A touch point is any point of contact between a customer and a company or brand. The interaction between a customer and a catalog retailer's order taker would be considered a touch point, as it is a direct point of contact between the customer and the company.

For a Catalog Retailer,the Contact Between the Customer and the Company's