_____ is a company-wide business strategy designed to optimize profitability,revenue,and customer satisfaction by focusing on highly defined and precise customer segments.
A) Organizational optimization
B) Consumer relationship marketing (CRM)
C) Total quality management (TQM)
D) Customer relationship management (CRM)
E) Market aggregation
Correct Answer:
Verified
Q22: While many catalog retailers send out a
Q23: Which of the following statements about the
Q24: A common CRM application is cross-selling other
Q25: Best Buy instituted a system in all
Q26: Through customer segmentation,marketers use some past set
Q28: Customer relationship management is accomplished by all
Q29: A company that has a(n)_ customizes its
Q30: Updating customers periodically about the status of
Q31: Once customer data are analyzed and transformed
Q32: Through campaign management,all areas of the company
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