When a company uses advertising and sales promotion to inform consumers about a product so they will ask retailers to stock it,which strategy is being used?
A)Drag strategy
B)Push strategy
C)Pull strategy
D)Shove strategy
E)None of the above

Question

Quizplus · Accepted Answer

A pull strategy uses promotion to create consumer demand for a product so that consumers exert pressure on marketing channel members to make it available.

When a Company Uses Advertising and Sales Promotion to Inform