When Gillette asks supermarkets to give its new razors shelf space,it is using a
A) push strategy.
B) pull strategy.
C) publicity campaign.
D) point-of-purchase promotion.
E) positioning strategy.

Name: When Gillette asks supermarkets to give its new razors shelf space,it is using a A) push strategy. B) pull strategy. C) publicity campaign. D) point-of-purchase promotion. E) positioning strategy.
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Question

Quizplus · Accepted Answer

A push strategy attempts to motivate intermediaries to push the product down to their customers.

When Gillette Asks Supermarkets to Give Its New Razors Shelf