What is Deluxe Chips planning in order to accommodate its market's changing tastes?
A) Adding a line of healthier snacks
B) Adding additional nutritional information to its packaging
C) Branching out into yogurt and dairy products
D) Adding a beverages division
E) Eliminating its product line

Question

Quizplus · Accepted Answer

As many middle-aged consumers modify their snacking habits,Deluxe Chips is considering a new product line of light snack foods with less fat and cholesterol and targeted at the 35- to 50-year-old consumer who enjoys snacking but wants to be more health conscious.

What Is Deluxe Chips Planning in Order to Accommodate Its