When Snapple seeks to use viral ads on the Internet to introduce its new beverage to consumers before introducing it to supermarkets,it uses
A) a push strategy.
B) a pull strategy.
C) a publicity campaign.
D) a point-of-purchase promotion.
E) push and pull strategies.

Question

Quizplus · Accepted Answer

A pull strategy uses promotion to create consumer demand for a product so that consumers exert pressure on marketing channel members to make it available.

When Snapple Seeks to Use Viral Ads on the Internet