When High Tech Stereo Company wanted to alter its products,its managers began their research by analyzing sales figures.This is an example of
A) primary data gathering.
B) secondary data gathering.
C) subjective research.
D) expensive research.
E) external research.

Question

Quizplus · Accepted Answer

Secondary data is typically compiled by the U.S.Census Bureau and other government agencies,databases created by marketing research firms,and sales and other internal reports to gain information about customers.

When High Tech Stereo Company Wanted to Alter Its Products,its