A marketing research representative who interviews shoppers in a mall is collecting the following type of information:
A) secondary data.
B) basic information.
C) primary data.
D) nondirect information.
E) intermediate data.

Question

Quizplus · Accepted Answer

To collect primary data,many marketers choose to interview consumers,and malls are a popular place to do so.

A Marketing Research Representative Who Interviews Shoppers in a Mall