Surveying users of Marriott Mobile about their mobile booking preferences when they were using the site was a convenience sample,but provided good information for Marriott because those are the users they were interested in sampling.

Question

Quizplus · Accepted Answer

A convenience sample is a non-probability sampling technique which involves selecting participants based on their accessibility and willingness to participate. In this case, Marriott was interested in the opinions and preferences of users who were using their mobile site to make bookings, so surveying those users provided relevant and useful information.

Surveying Users of Marriott Mobile About Their Mobile Booking Preferences