The first step in brand communications planning is to
A)determine IMC strategy and tactics
B)define the target market
C)establish the budget
D)set objectives

Question

Quizplus · Accepted Answer

The first step in brand communications planning is to define the target market. This helps in identifying the needs and preferences of the target audience, which in turn, guides the development of effective communication strategies and tactics. Once the target market is defined, the budget, objectives, and IMC strategy can be established.

The First Step in Brand Communications Planning Is to