After reviewing the operating budgets for the next fiscal year,Lauren suggested that the budget for marketing communications be boosted by $124,000 since the sports property was able to trim other budgets.This is most likely an example of which method of setting communication budgets?
A)affordability
B)objective and task
C)percentage of sales
D)return on investment

Question

Quizplus · Accepted Answer

The affordability method involves allocating budget based on what the company can afford, often after other expenses have been accounted for, as seen in the scenario where savings from other budgets are reallocated to marketing communications.

After Reviewing the Operating Budgets for the Next Fiscal Year,Lauren