Behavioral objectives link communication tactics to
A)affinity for a brand
B)action by the target market
C)preference for a brand
D)cognitive and affective relationships with a brand

Question

Quizplus · Accepted Answer

Behavioral objectives are specifically designed to lead to a desired action by the target market. They are often used in marketing and advertising to guide the development of communication tactics that will ultimately result in behavior change, such as purchasing a product or signing up for a service. Affinity and preference for a brand, as well as cognitive and affective relationships, may be important factors to consider in developing these objectives, but ultimately the focus is on driving specific actions.

Behavioral Objectives Link Communication Tactics to