In selecting the target market for an IMC campaign,the following segmentation approaches are most likely used except
A)demographic characteristics
B)benefits sought
C)media habits
D)behavioral characteristics

Question

Quizplus · Accepted Answer

Media habits are not typically used as a segmentation approach in selecting a target market for an IMC campaign. Demographic characteristics, benefits sought, and behavioral characteristics are commonly used segmentation approaches.

In Selecting the Target Market for an IMC Campaign,the Following