With the ________ method of budgeting,the marketing team first defines the desired outcomes and then determines what tactics are appropriate.The budget is set after the team decides what they want to accomplish.
A)affordability
B)objective and task
C)percentage of sales
D)return on investment

Question

Quizplus · Accepted Answer

The objective and task method is based on defining specific marketing goals or objectives and then designing activities or tasks that will accomplish these goals. Once these tasks have been identified, budgets are set based on the costs associated with each task. This method is considered to be one of the most effective budgeting methods since it ensures that resources are being used to achieve specific goals rather than simply spending money without a clear purpose.

With the ________ Method of Budgeting,the Marketing Team First Defines