In terms of the timetable for implementing marketing tactics in an IMC campaign,a ________ schedule calls for a steady flow of communications between the marketer and audience over the course of the campaign.
A)continuous
B)flighting
C)pulsating
D)diverse

Question

Quizplus · Accepted Answer

A continuous schedule calls for a consistent and steady stream of communication between the marketer and audience over the entire duration of the campaign. This approach is effective for building brand awareness and maintaining top-of-mind presence with the target audience.

In Terms of the Timetable for Implementing Marketing Tactics in an IMC