Limitations of the percentage of sales method of setting an IMC budget include the following except
A)the communications budget is treated as an expense item
B)the communications budget follows the revenue rather than having the budget drive or generate revenue
C)too much consideration is given on how to build the brand
D)budgets are cut at the times they may need to be increased to reverse declining sales

Question

Quizplus · Accepted Answer

The statement "too much consideration is given on how to build the brand" is not a limitation of the percentage of sales method. The other options, A, B, and D, are all limitations of this budgeting method.

Limitations of the Percentage of Sales Method of Setting an IMC