The definition of tactics is the
A)selection of media channels for each of the IMC objectives
B)overall direction a firm will take and the target markets the organization wants to pursue
C)general game plan or direction that an organization plans to follow in pursuit of objectives
D)actual decisions made and implemented to enact strategies

Question

Quizplus · Accepted Answer

Tactics refer to the specific actions and decisions made by an organization to implement its strategies. While A, B, and C are related to the broader strategic planning process, tactics involve the practical execution of those plans through decision-making and actions.

The Definition of Tactics Is the