In calculating return on investment (ROI),costs that should be included are the following except
A)media costs
B)ad agency fees
C)direct mail fees
D)salaries of marketing personnel

Question

Quizplus · Accepted Answer

Salaries of marketing personnel should not be included in the cost calculation for ROI as it is a fixed overhead cost and not directly tied to a specific marketing campaign or initiative. The costs that should be included are the ones directly associated with the campaign, such as media costs, ad agency fees, and direct mail fees.

In Calculating Return on Investment (ROI),costs That Should Be Included