In terms of the timetable for implementing marketing tactics in an IMC campaign,a ________ schedule has year-round communication with target audiences with periods of more frequent intensive communications.
A)continuous
B)flighting
C)pulsating
D)diverse

Question

Quizplus · Accepted Answer

A pulsating schedule involves year-round communication with the target audience but includes periods of more intense activity to boost awareness or promote specific marketing objectives. Continuous schedules would imply a steady, unchanging level of communication, while flighting involves starting and stopping at intervals, and diverse isn't a recognized scheduling strategy in this context.

In Terms of the Timetable for Implementing Marketing Tactics in an IMC