The ________ message strategy is designed to develop a positive brand attitude and preference.
A)behavioral
B)informational
C)lifestyle
D)emotional

Question

Quizplus · Accepted Answer

The emotional message strategy is designed to appeal to consumers' emotions and develop a positive brand attitude and preference. This strategy often focuses on creating a connection with the consumer based on feelings such as happiness, excitement, or nostalgia, in order to establish loyalty and motivate purchases.

The ________ Message Strategy Is Designed to Develop a Positive