In using an emotional message strategy,a marketing director should most likely use the following elements in a campaign or ad except
A)happiness
B)excitement
C)reliability
D)belongingness

Question

Quizplus · Accepted Answer

While happiness, excitement, and belongingness are all commonly used emotional appeals in advertising, reliability is not typically thought of as an emotional appeal. Reliability is more of a functional attribute that consumers may look for in a product, but it does not necessarily elicit a strong emotional response.

In Using an Emotional Message Strategy,a Marketing Director Should Most