The ________ message strategy corresponds with the knowledge component of the hierarchy of sports model.
A)behavioral
B)informational
C)lifestyle
D)emotional

Question

Quizplus · Accepted Answer

The informational message strategy corresponds with the knowledge component of the hierarchy of sports model. This type of message aims to provide information and education to the target audience in order to increase their knowledge and understanding of a particular sport, team, or event. This is the first step in the hierarchy of effects model, where consumers need to acquire knowledge before they can move on to other stages like liking, preference, and purchase.

The ________ Message Strategy Corresponds with the Knowledge Component of the Hierarchy