Products with seasonal demand are ideal candidates for the ________ scheduling method of marketing tactics.

Question

Quizplus · Accepted Answer

Seasonal demand products are best suited for flighting scheduling method. This approach involves alternating periods of intense advertising with periods of no advertising. The idea is to concentrate marketing efforts during peak demand periods, while reducing or even suspending marketing activity during periods of low demand. This can help save costs while also maximizing the impact of the marketing message.

Products with Seasonal Demand Are Ideal Candidates for the ________