As the marketing manager for a hockey team,Ryan has decided to focus all of his marketing communications during the season and two months before the season.He sees no need to spend any money on marketing after the season is over until just before the new season starts.This is an example of the ________ scheduling approach.

Question

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Flighting scheduling approach involves alternating periods of advertising or promotional activity with periods of no activity. In this case, Ryan has decided to focus all marketing communications during the season and two months before the new season which means he is using a flighting scheduling approach.

As the Marketing Manager for a Hockey Team,Ryan Has Decided