Kayla believes that her target market will be persuaded by messages that outline the features,attributes,and benefits of the product.She should use the ________ message strategy.

Question

Quizplus · Accepted Answer

The informational message strategy focuses on providing factual information about the features, attributes, and benefits of a product. This type of message is effective for consumers who want to gather as much information as possible before making a purchase decision. Kayla's target market seems to fit this description, so using an informational message strategy would likely be the most effective approach.

Kayla Believes That Her Target Market Will Be Persuaded by Messages