Sports products that want to have year-round contact with fans although they only have games part of the year are ideal candidates for the ________ scheduling method of marketing tactics.

Question

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The pulsating scheduling method involves intermittent bursts of advertising or promotions, which is ideal for sports products that only have games part of the year but want year-round contact with fans. The intermittent bursts can coincide with key events such as the start of the season, playoffs, or championship games. This method allows for a high level of intensity during certain times, while also maintaining a level of awareness throughout the year.

Sports Products That Want to Have Year-Round Contact with Fans