For an upcoming golf tournament,ads were run about the limited number of tickets.Fans interested in attending were encouraged to call immediately.This is an example of a(n)________ message strategy.

Question

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The message strategy used in the ads encourages fans to take an immediate action, i.e. call to purchase tickets. This is a behavioral message strategy as it intends to influence the target audience's behavior, in this case, to buy the tickets without any delay. The other message strategies, such as informational, endorsement, and emotional, do not necessarily focus solely on influencing the behavior of the audience.

For an Upcoming Golf Tournament,ads Were Run About the Limited